1. Experiential Marketing
A person viewing the 360 video we’ve produced for Löfbergs Lila.
Various studies have shown that millennials fueled the ‘experience economy’. Eventbrite, a global platform for live experiences, found in their nationwide research that 78% of millennials are likely to spend more on experiences rather than a product. This gives an opportunity for immersive realities to heighten real-world experiences, and leave a lasting brand impression towards the younger demographic. Our award-winning 360-video for Löfbergs Lila provides an example for this, where we captured the reality of an emerging generation of farmers and brought this experience to viewers all over the world.
2. Drive Sales
Screenshot of O’Leary’s VR environment.
VR and AR experiences for marketing are able to boost purchase intent as they enable engaging demonstrations of the brand’s offers. An example would be Vobling’s collaboration with O’Leary’s, a chain of sports bar restaurants in the style of a Bostonian neighborhood bar. The team has developed a virtual showroom for them that replicates their concept, environment, entertainment, and overall experience to influence the purchase decisions of franchisees.
3. Increase Convenience
Kalmar AR application developed by Vobling visualizing one of their forklift models.
Try-before-you-buy practices have evolved from bulky brochures and insistent salespeople to an engaging and personalized product presentation with augmented reality. Brands can now bring their stories to customers in the comfort of their homes. Our sister company, Sayduck, partnered with Pixels.com to allow the marketplace’s customers to virtually visualize and customize their products in 3D using their mobile devices. This AR component enables an accurate demonstration of the product, reducing the likelihood of mismatch between product attributes and customer expectations.
A person using the virtual reality eye analytics platform we’ve developed for Tobii.
AR and VR platforms offer a major opportunity for data acquisition on the customer’s persona and purchasing behavior. Traditional success metrics acquired from VR/AR marketing executions are application downloads, unique users, completion rate, interactions, customer sentiment, social shares, brand affinity, and of course, sales. However, VR allows more advanced and sophisticated analytics features such as eye-tracking, to help brands delve further into consumer insights.